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FAO Schwarz store, Stamford
The Stamford store has traditionally been one of
the highest performing stores in the chain and yet its mid 80's design
was drastically old fashioned. The renovation called for increasing display
space and product visibility while maintaining FAO Schwarz's philosophy
of emphasizing child interaction with every toy. The curved forms of the
flooring pattern and the neon soffit are intended to draw people into
the store while emphasizing the playful nature of the space and products.
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