FAO Schwarz store, Stamford
The Stamford store has traditionally been one of the highest performing stores in the chain and yet its mid 80’s design was drastically old fashioned. The renovation called for increasing display space and product visibility while maintaining FAO Schwarz's philosophy of emphasizing child interaction with every toy. The curved forms of the flooring pattern and the neon soffit are intended to draw people into the store while emphasizing the playful nature of the space and products.