Laurel Mall, Laurel MD
Realizing that this mall could never achieve
its financial potential without major improvements, a program for
repositioning was initiated by new owners. The biggest issue was
the visibility; fronting Route 1, cut off by a massive parking
deck. A series of fabric structures were introduced along the highway
and on top of the garage to draw attention to the building. These
light and airy fabric structures, with dramatic lighting are combined
with interior mall improvements and improved graphics.
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