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Laurel Mall, Laurel, MD
Realizing that this mall could never achieve its
financial potential without major improvements, a program for repositioning
was initiated by new owners. The biggest issue was the visibility: fronting
Route 1, cut off by a massive parking deck. A series of fabric structures
were introduced along the highway and on top of the garage to draw attention
to the building. These light and airy fabric structures, with dramatic
lighting are combined with interior mall improvements and improved graphics.
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